December 6, 2025
Year
2025
Client
Christian Clay
Category
Brand Identity
Product Duration
3 - 4 Weeks
Fold targets youth aged 16-30 interested in fashion, hip-hop, and street culture, seeking limited edition pieces, unique designs, and a style that stands out from mainstream trends.
The design of Fold uses dark tones with neon highlights, bold Sans Serif typography, minimalist yet edgy logos, and urban-inspired patterns, reflecting street culture and individuality.
The development of Fold focuses on creating limited edition streetwear collections, integrating urban-inspired graphics and high-quality materials, while building a strong online presence and engaging community around the brand.
Fold is a streetwear brand inspired by urban culture, music, and street vibes, aiming to empower youth to express themselves through bold and distinctive clothing.
